HOW TO BUILD A BRAND YOU AND OTHERS LOVE: Establish a brand mission statement.
Hello there, am happy to bring to you the next step on “HOW TO BUILD A BRAND YOU AND OTHERS LOVE”
First, I hope you have “Discovered the purpose behind your brand.”, “Researched on competitor brands within your industry” and Determine your brand’s target audience.
Well, if you haven’t, then you have missed some steps and I would advise you read the steps you have missed
- WHAT IS BRAND BUILDING AND WHY YOU NEED TO BUILD YOUR BRAND
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: DISCOVER THE PURPOSE BEHIND YOUR BRAND
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: RESEARCH COMPETITOR BRANDS WITHIN YOUR INDUSTRY
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: DETERMINE YOUR BRAND’S TARGET AUDIENCE
And if you have, The next step to Building a Brand You and Others will Love after “Discovering the Purpose Behind your Brand”, “Research competitor brands within your industry”, Determine your brand’s target audience is to “Establish a brand mission statement”
4. Establish a brand mission statement.
Have you thought about your brand mission? In essence, you’ll have to craft a clear expression of what your company is most passionate about.
This is your why; the reason you get up every day.
Before you can build a brand that your target audience trusts, you need to know what value your business provides.
The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building strategies.
Everything from your logo to your tagline, voice, message, and personality should reflect that mission.
When people ask you what you do: answer them with your brand mission statement.
You can use the information gathered from The Golden Circle exercise (see Step 1) to create a clear and impactful brand mission statement.
What’s your brand mission? Craft a clear expression of what your company is most passionate about.
Brand Building Examples: Nike
We all know the Nike tagline: Just Do It. But do you know their mission statement?
Nike’s mission is: “To bring inspiration and innovation to every athlete in the world“.
You can see the Nike mission everywhere. They focus on all types of athletes using Nike products to be their best selves.
Nike goes even further with its brand mission, by adding a footnote to the statement: “If you have a body, you are an athlete“. Think about how wide their target audience becomes with a disclaimer like that!
The company has built up such a reputation and brand following, that it’s able to increase the target to accommodate every “body”.
When branding your business, start small and remember to focus on your target niche audience first.
With time, your brand loyalty may grow enough to expand your reach.
Let’s take a step back for a minute. Before crafting your brand mission statement, gut check on whether you really committed to Step 3 of determining who your exact consumer is. It’s one of the most important brand building process steps of them all.
Start small when branding your business, and remember to focus on your target niche audience first.