HOW TO BUILD A BRAND YOU AND OTHERS LOVE: FORM YOUR UNIQUE BRAND VOICE
Hello there, am happy to bring to you the next step on “HOW TO BUILD A BRAND YOU AND OTHERS LOVE”
First, I hope you have “Discovered the purpose behind your brand.”, “Researched on competitor brands within your industry”, “Determine your brand’s target audience” Established a brand mission statement”, and “Outlined the key qualities & benefits your brand offers.”
Well, if you haven’t, then you have missed some steps and I would advise you read the steps you have missed
- WHAT IS BRAND BUILDING AND WHY YOU NEED TO BUILD YOUR BRAND
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: DISCOVER THE PURPOSE BEHIND YOUR BRAND
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: RESEARCH COMPETITOR BRANDS WITHIN YOUR INDUSTRY
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: DETERMINE YOUR BRAND’S TARGET AUDIENCE
- HOW TO BUILD A BRAND YOU AND OTHERS LOVE: ESTABLISH A BRAND MISSION STATEMENT.
And if you have, The next step to Building a Brand You and Others will Love after “Discovering the Purpose Behind your Brand”, “Research competitor brands within your industry”, “Determine your brand’s target audience” “Establish a brand mission statement”, “Outline the key qualities & benefits your brand offers.”, is to “Form your unique brand voice”
6. Form your unique brand voice.
Your voice is dependent on your company’s mission, audience, and industry.
It’s how you communicate with your customers, and how they respond to you.
A brand voice could be:
There are endless adjectives and possibilities that can build a brand voice behind your messaging.
Ultimately, you want to choose a brand voice that makes sense and resonates with your target customers. (Again, going back to Step 3!)
You’ll see that if you find and use the correct brand voice, you have the strongest chance of connecting with consumers.
This is particularly important when publishing blog articles or social media posts. Maintaining a consistent voice will help your brand image become recognized on multiple channels in the same way. A community of followers, readers or subscribers will come to expect a certain brand voice and brand personality when they consume your content (see the next step).
Brand Building Examples: Virgin America
Virgin America is known for its friendly and reliable customer service, and its voice constantly builds that brand.
On Twitter, notice their personable style—using location-based humor in this instance. They also reinforce the value that they bring to their customers—guaranteeing power outlets on every flight.
Fish sticks will fly at Pike Place before we ever offer a flight without power outlets. #FleetWide
— Virgin America (@VirginAmerica) August 4, 2015